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Messerli / Bluesign, Barcelona

Swiss branding and communications firm, Messerli, called upon our soft seating expertise to help enhance the look and feel of their client’s exhibition stand at ITMA 2019.

The client was Bluesign who specialise in responsibility and sustainability within textiles manufacturing and the exhibition was in Barcelona. The brief from Messerli was to create a couple of partially-enclosed seating areas that would not only look the part but also facilitate quiet conversations between Bluesign representatives and their visitors amidst the busy and loud exhibition hall.

We proposed two Lagoon Lite Booths with 1385mm high backs which were tall enough to offer privacy and sound shielding but not too tall that they would dominate the stand and detract from the overall aesthetics of the stand.

Messerli chose to have the booths upholstered in Camira’s Era fabric both for its baby herringbone texture and also for the colour palette which matched the carefully-designed colour scheme for its client’s stand.